Soapbox: Rethinking SaaS product access for SMBs during the COVID-19 crisis

With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt to help even if it means offering longer tool trials.

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How MOPs teams are staying agile as remote work becomes the norm

Agile expert and coach Stacey Ackerman says it’s important to have a strong facilitator to make sure everyone is actively participating in the conversation.

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MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis

Can you imagine trying to completely transform your stack in the midst of a global crisis. Well, that’s what CDP company Exponea has done, and maybe they are onto something.

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Google intros open testing ads, new asset reporting and more for App campaigns

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming weeks.

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Get past the hype and into the nitty-gritty of SEO platforms for enterprises

When breezy overviews of free tools just won’t cut it.

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Summer Olympics postponement further shakes 2020 ad spending expectations

The postponement will impact digital as well as TV ad spending plans.

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What a developer community can tell you about martech

A robust ecosystem surrounding a software platform speaks volumes about its flexibility and utility.

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