Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Quora keyword targeting and auction insights, Google attribution, more appeared first on Marketing Land.

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Quora adds search-like keyword targeting, Auction Insights for advertisers

Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility. The post Quora adds search-like keyword targeting, Auction Insights for advertisers appeared first on Marketing Land.

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Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases target 5 platforms appeared...

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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%. The post Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories appeared first on Marketing Land.

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Where is Google Attribution?

Google's free attribution tool made a big splash in 2017. Where does it stand now? The post Where is Google Attribution? appeared first on Marketing Land.

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3 powerful ways to maximize data to grow your e-commerce business

Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. The post 3 powerful ways to maximize data to grow your e-commerce business appeared first on Marketing Land.

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Blissfully wants to make cloud app management as carefree as its name

The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance. The post Blissfully wants to make cloud app management as carefree as its name appeared first on Marketing Land.

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Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads appeared first on Marketing Land.

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Client in-housing, competition for talent top digital agency concerns

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. The post Client in-housing, competition for talent top digital agency concerns appeared first on Marketing...

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Facebook pulls Research app after backlash over use of teen data

Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data. The post Facebook pulls Research app after backlash over use of teen data appeared first on Marketing Land.

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Meet Netflix, NPR, and The New York Times at MarTech

The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your...

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Cross-domain analytics tracking: Why you may not need it

Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here's why. The post Cross-domain analytics tracking: Why you may not need it appeared first on Marketing Land.

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Reddit launches cost-per-click ads

Campaign objectives for the new ads include reach, video views, traffic and conversions. The post Reddit launches cost-per-click ads appeared first on Marketing Land.

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Creative, short-form video: The secret weapon in getting Gen Z on board with your brand

Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers. The post Creative, short-form video: The secret weapon in getting Gen Z on board with your brand appeared first on Marketing Land.

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Case study: A tale of two insights and why they are not all created equal

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. The post Case study: A tale of two insights and why they are not all created equal appeared first on Marketing Land.

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InsideSales’ new study: AI is ‘becoming a way of life’ for sales

Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s report. The post InsideSales’ new study: AI is ‘becoming a way of life’ for sales appeared first on Marketing Land.

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Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads appeared first on Marketing Land.

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