Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon

What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out.

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Pro Tip: Partnerships are critical in securing your martech stack

It’s past time to solidify the partnership with IT and security in your organization.

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How to Stand Out in a Crowded Martech Landscape

Live Webinar: Thursday, October 3, at 1:00 PM ET (10:00 AM)

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Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders

The features are available to the small set of brands testing Instagram checkout.

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Vista Equity Partners acquires Acquia for $1 billion

The private equity firm is known for buying undervalued tech companies, centralizing operations and selling for a profit.

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Competitor content analysis: Here’s what you can learn

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.

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Customer Data Platforms vs. Data Management Platforms

What are CDPs and DMPs? How are they different? Can they work together?

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Analysis: New Amazon Echo wearables are more bad news for advertising

Transactions are a better fit than ads for the next generation of connected devices.

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App Annie picks up mobile advertising analytics provider

The deal will allow mobile marketers to gain insights from App Annie’s market data and analytics alongside mobile ad analytics.

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Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey

The social media marketing week in review: A round up of news and announcements you may have missed.

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How we can restore trust in digital advertising?

The CEO of French “drive to store” marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.

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What do Charlene Li and Wayne Gretsky have in common?

They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing approach.

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Building housewares brands with brand response TV

It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points.

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Once you’ve defined your ideal customer, it’s buyer activity that matters most

By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue.

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Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads

New standard sizes means advertisers can repurpose content from other platforms.

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Soapbox: We need to be more skeptical about the insights we’re getting

In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data.

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Does your company need a marketing automation platform?

Check out MarTech Today’s guide to marketing automation software to help you decide.

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