Friday, February 23, 2018

Marketing Day: An app-install report, YouTube limits available demographic data & Facebook ad news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.

Please visit Marketing Land for the full article.


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Report: Facebook leads other platforms for app-install ROI in performance index

However, Google is gaining and Twitter has the best long-term retention.

Please visit Marketing Land for the full article.


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YouTube removes analytics from its demographic data reports for creators

According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers.

Please visit Marketing Land for the full article.


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Thursday, February 22, 2018

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

Please visit Marketing Land for the full article.


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Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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Influential launches IBM Watson-powered platform to analyze a brand’s social audience

That analysis generates an overall marketing strategy about how the brand can best reach its consumers.

Please visit Marketing Land for the full article.


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