Should you keep your best content on your site or send it away?

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away. The post Should you keep your best content on your site or send it away? appeared first on Marketing Land.

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Facebook gives autoplay video ads in Messenger a go

A Facebook spokesperson says they're in the "beginning stages" of placing video ads in Messenger. The post Facebook gives autoplay video ads in Messenger a go appeared first on Marketing Land.

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Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta. The post Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads appeared first on Marketing...

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Viant’s updated ACR knows what you’re watching on TV — and can immediately re-target your mobile devices with the same ad

The people-based ad tech firm has enlarged its automatic content recognition platform to deliver related ads in near-real time to other devices. The post Viant’s updated ACR knows what you’re watching on TV — and can immediately re-target your mobile devices with the same ad appeared first...

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Ask the #SMXpert: Smart B2B SEM Tactics

If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers these questions and more in our continuing SMXpert series! The post Ask the #SMXpert: Smart B2B SEM Tactics appeared first on Marketing Land.

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Report: Key to SMB advertiser retention is onboarding engagement and early upselling

Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business market. The post Report: Key to SMB advertiser retention is onboarding engagement and early upselling appeared first on Marketing Land.

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After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

The widespread use of location in the third party data ecosystem is almost completely opaque to consumers. The post After data leak, 3 of 4 US carriers vow to stop selling user location to third parties appeared first on Marketing Land.

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