Here are 6 challenges every data-driven marketers faces and how to manage them

At MarTech West, Nordstrom's analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. The post Here are 6 challenges every data-driven marketers faces and how to manage them appeared first on Marketing Land.

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Facebook hires former Google, Microsoft director as new VP of global communications

John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the company. The post Facebook hires former Google, Microsoft director as new VP of global communications appeared first on Marketing Land.

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Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. The post Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform appeared first on Marketing Land.

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Register for SMX Advanced by Saturday & enjoy up to $600 off on-site rates

Time is running out to save big on SMX® Advanced. Register by this Saturday to save up to $600 off on-site rates! Miss this and you’ll pay more next week for the exact same ticket. Book now and join us June 3-5 in Seattle! Here’s a run-down of what you’ll get: A newly redesigned agenda,...

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The time has come to optimize for IRLs rather than URLs

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. The post The time has come to optimize for IRLs rather than URLs appeared first on Marketing Land.

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A new customer experience, how AI is changing marketing

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with...

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Here’s how you build creative video experiences for a multi-screen world

It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. The post Here’s how you build creative video experiences for a multi-screen world appeared first on Marketing Land.

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