Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.

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Has your opinion about attending conferences changed? Take our survey

We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.

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Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery campaigns are available to all advertisers globally.

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Facebook Marketplace is open for businesses selling new products

The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.

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Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.

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Learn actionable tactics from search marketing experts – free!

Register now to access 40+ sessions that will help drive more traffic, leads, and sales.

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Who’s who in the identity resolution vendor landscape?

Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers.

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Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing services.

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Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.

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Blogging for Shopify: A unique SEO approach

Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.

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Call Analytics tools in the spotlight: Marketing’s unsung heroes

The current environment is spurring a resurgence of voice calls — a medium ripe with potential for analysis and insights.

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Why B2B marketing automation, and martech in general, are still key

As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging.

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How Yamaha changed its tune with its digital transformation strategy

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level.

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Marketers still struggle to build a unified source of data

Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams.

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4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.

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Soapbox: As customers are forced to cheat on their favorite brands, will they come back?

Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products stocked.

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YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time.

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