WhatsApp future vision: ‘Private commerce’ and payments

Facebook introduces Business Catalog for WhatsApp to showcase products. The post WhatsApp future vision: ‘Private commerce’ and payments appeared first on Marketing Land.

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How connected are you to your brand’s customer service?

Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. The post How connected are you to your brand’s customer service? appeared first on Marketing Land.

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Here’s what you missed at MarTech

Earlier this month, nearly two thousand senior-level marketers gathered in San Jose for MarTech®. It was three days packed with learning and networking — strategies and solutions. Couldn’t make it to the show? Fear not. I’ve compiled a list of top-notch event coverage on everything from the...

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Twitter puts focus on exclusive media partnerships to attract video advertisers

The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. The post Twitter puts focus on exclusive media partnerships to attract video advertisers appeared first on Marketing Land.

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Quora, Pinterest ads pixel integrations now available in Google Tag Manager

Now it's easier to add Pinterest and Quora ads pixels to your site in GTM. The post Quora, Pinterest ads pixel integrations now available in Google Tag Manager appeared first on Marketing Land.

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Airbnb’s new video strategy lets experience and branding drive profits

Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week. It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going...

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Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt

The ads.txt standard will be the default setting for all ads in Display & Video 360 – the company’s programmatic ad buying platform. The post Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt appeared first on Marketing Land.

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We must demand a higher standard of quality for online advertising

As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. The post We must demand a higher standard of quality for online advertising appeared first on Marketing Land.

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Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Study reported that 78 percent of listeners say they don’t mind podcast ads. The post Podcast ads projected to grow to 4.5% of global audio ad spending by 2022 appeared first on Marketing Land.

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Location-based marketing: What works and what doesn’t in a campaign

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. The post Location-based marketing: What works and what doesn’t in a campaign appeared first on Marketing Land.

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Parallel tracking goes live for Google Ads display campaigns May 1

Stay tuned for a date for video campaigns. The post Parallel tracking goes live for Google Ads display campaigns May 1 appeared first on Marketing Land.

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Bing Ads rebrands as Microsoft Advertising

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your...

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Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform

Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify. The post Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform appeared first on Marketing Land.

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Screening the screenless: Marketing’s next frontier

Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices. The post Screening the screenless: Marketing’s next frontier appeared first on Marketing Land.

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Amazon advertising growth slowed again in Q1: Does it matter?

Amazon's advertising business grew around 36% in Q1 2019. The post Amazon advertising growth slowed again in Q1: Does it matter? appeared first on Marketing Land.

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Privacy could be hurting Facebook Portal sales

The devices don't appear to have sold well; is it competition or privacy -- or both? The post Privacy could be hurting Facebook Portal sales appeared first on Marketing Land.

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Here’s why you need to make sure your email design is mobile-first

Brands can now design emails to more easily create a uniform brand experience across platforms and devices. The post Here’s why you need to make sure your email design is mobile-first appeared first on Marketing Land.

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