Does the rift in AI matter to marketing?

AI is at a fork in the road. Neither option is promising, but does that really matter?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3ak8gFa
via Benifit from free You Tube traffic from this traffic generating system

Episerver rebrands as Optimizely

The digital experience vendor takes on the name of one its recent acquisitions.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3iQl61M
via Benifit from free You Tube traffic from this traffic generating system

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2M7zJSn
via Benifit from free You Tube traffic from this traffic generating system

Don’t miss the upcoming keynotes at MarTech

Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training experience.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/39httAr
via Benifit from free You Tube traffic from this traffic generating system

Train with the experts from Adobe, Microsoft, and more at SMX

Meet some of the marketing experts who will guide you on your learning journey this February.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/39hPiju
via Benifit from free You Tube traffic from this traffic generating system

What is marketing ops?

We know it when we see it, but can we define it?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3phVpd0
via Benifit from free You Tube traffic from this traffic generating system

What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing stack?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3o9Rxth
via Benifit from free You Tube traffic from this traffic generating system

Your exclusive MarTech preview is here

Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3o6Ql9M
via Benifit from free You Tube traffic from this traffic generating system

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3c5NprX
via Benifit from free You Tube traffic from this traffic generating system

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user engagement.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3qGOJFo
via Benifit from free You Tube traffic from this traffic generating system

The SMX Report agenda is live!

Your journey to mastering search marketing analytics begins here.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/38YMN5i
via Benifit from free You Tube traffic from this traffic generating system

ON24 files for an IPO

After a period of losses, ON24 catches the virtual event wave.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3bHNRwj
via Benifit from free You Tube traffic from this traffic generating system

Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3ihZDyv
via Benifit from free You Tube traffic from this traffic generating system

Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

How to avoid over-specialization and the bottle-necks it creates.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2N4L9GZ
via Benifit from free You Tube traffic from this traffic generating system

MarTech workshops = real experts, actionable tactics

Choose one for just $149, or mix and match to unlock 15% off your total registration.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2MPzTOh
via Benifit from free You Tube traffic from this traffic generating system

Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in 2021.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3bHb55N
via Benifit from free You Tube traffic from this traffic generating system

How marketing ops can survive and thrive M&A

Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/38wwgVR
via Benifit from free You Tube traffic from this traffic generating system