Back to basics: Understanding your paid search metrics

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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AWS makes it easier to add machine learning prediction models to your martech tools, dashboards

No need to write complicated code to apply predictions to your CRM lead scoring models, for example.

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Think CCPA doesn’t apply to you? You should probably think again

Some can technically avoid the law, but probably shouldn’t say these experts.

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Preparing college students for the marketing profession takes commitment and planning

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals.

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Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch

We’re entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe.

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Brand loyalty remains high at 89%, driven by product and price rather than service

However, loyalty may be as much a function of inertia as anything else.

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Social now dominates $57.3 billion U.S. programmatic display market

In-app targeting that doesn’t rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying.

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Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers.

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Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia.

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DAA introduces CCPA opt-out mechanism similar to ‘ad choices’

The new tool will apply across all DAA participating companies.

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How to perfect your marketing strategy this holiday season

Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention.

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Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season

Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you’re not online.

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Acast Open launches to give brands an on-ramp to podcasting

The company is offering three different subscription levels, including a free “Starter” subscription.

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Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers’ inboxes during the holiday rush.

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Pinterest launches Pinterest Shop for small businesses that make and sell products

The new feature launched with 17 small businesses.

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Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.

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Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads

The social media marketing week in review: A round up of news and announcements you may have missed.

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