MarTech Landscape: What’s the difference between a data warehouse and a data lake?

For marketers, the difference is more than just the choice of metaphors. The post MarTech Landscape: What’s the difference between a data warehouse and a data lake? appeared first on Marketing Land.

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3 things marketers should know about Facebook’s Q3 earnings

The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video. The post 3 things marketers should know about Facebook’s Q3 earnings appeared first on Marketing Land.

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Marketing Day:

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: appeared first on Marketing Land.

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Video advertising’s bright future and what you should be doing now

Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. The post Video advertising’s bright future and what you should be doing now appeared first on Marketing Land.

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How to personalize without crossing the ‘creepy line’

Creeping out your customers is bad for business. Here's how to succeed with personalization. The post How to personalize without crossing the ‘creepy line’ appeared first on Marketing Land.

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Snap executive team gets two new chiefs: a chief business officer and chief strategy officer

Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer. The post Snap executive team gets two new chiefs: a chief business officer and chief strategy officer appeared first on Marketing Land.

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How can Amazon chip away at the duopoly?

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities. The post How can Amazon chip away at the duopoly? appeared first on Marketing Land.

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Making your analytics work harder and smarter – SMX East 2018

At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. The post Making your analytics work harder and...

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Study confirms brands’ worst fears about unsafe content

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. The post Study confirms brands’ worst fears about unsafe content appeared first on Marketing Land.

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Quick guidelines for getting users info they need in chatbots

Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages. The post Quick guidelines for getting users info they need in chatbots appeared first on Marketing Land.

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Research firm Ipsos buys social listening platform Synthesio

The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools. The post Research firm Ipsos buys social listening platform Synthesio appeared first on Marketing Land.

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Marketing Day: AdSense quality changes, Quora CPM ads & 280-character tweets

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: AdSense quality changes, Quora CPM ads & 280-character tweets appeared first on Marketing Land.

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AdSense users will have to submit all new sites for verification

No more adding existing code to new sites without AdSense review and approval. The post AdSense users will have to submit all new sites for verification appeared first on Marketing Land.

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Advertisers can now use CPM bidding to buy Quora ads

Advertisers now have three different ways to bid on Quora ads: CPM, CPC and target CPA. The post Advertisers can now use CPM bidding to buy Quora ads appeared first on Marketing Land.

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Despite 280-character expansion, short Tweets are still the norm

After increasing Tweets to 280 characters a year ago, Twitter says the most common length of a Tweet is still under 35 characters. The post Despite 280-character expansion, short Tweets are still the norm appeared first on Marketing Land.

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How to boost search rankings using only your internal linking strategy

Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking...

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Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world appeared first on Marketing Land.

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