Tuesday, December 31, 2019

The major deals and integrations that shaped technology for markters in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone.

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Monday, December 30, 2019

Pop-up ads: Why everyone hates them and why they’ll never die

With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize frustration.

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Friday, December 27, 2019

Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in

One-day and same-day delivery — free for Prime members — nearly quadrupled this season, according to the e-commerce giant.

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Spotify latest platform to halt political ads

The company said it will pause political advertising in early 2020.

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3 tips to elevate your brand’s email program

As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts..

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Thursday, December 26, 2019

2019: The year that privacy got real for marketers

CCPA, cookie blocking and the rise of “surveillance capitalism.”

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Pro Tip: A look back at some notable tips from our digital marketing experts in 2019

Here are 7 tips from our community we think are worth a second look.

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Monday, December 23, 2019

A geek’s guide to managing your email list in 2020

Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists.

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Friday, December 20, 2019

Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship

The social media marketing week in review: A round up of news and announcements you may have missed.

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Facebook tells senators it still uses location for ads despite user location services opt-out

The company was open that it would continue to identify location by other means in a September blog post.

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Pro Tip: The critical and delicate relationship between design thinking and customer empathy

It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment.

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Thursday, December 19, 2019

Marketo publishes winter release notes, plans for better integration capabilities in 2020

Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data efficiencies.

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Using contact-level intent monitoring to close 3 critical performance gaps in ABM

As we head into 2020, we will see important improvements in demand visibility with sources we’ve all been missing.

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Cloudinary announces DAM integration with Shutterstock

The integration makes it easier for Cloudinary users to access and collaborate on visual content.

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With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge

The combined sell-side platform will enable transactions on most digital ad formats, including connected TV.

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Social media advertising woes: Where do brands fall short?

Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content.

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Wednesday, December 18, 2019

Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

The integration allows advertisers to avoid bidding when specific keywords appear in a URL.

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