4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

The technology is becoming increasingly important to providing digital marketing’s most complete vision. The post 4 vendors land as leaders in Forrester’s Real-Time Interaction Management report appeared first on Marketing Land.

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Why we updated Marketing Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium. The post Why we updated Marketing Land’s newsletter (and why we think you’ll love it) appeared first on Marketing Land.

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. The post Amazon extends Sponsored Products to AmazonFresh for CPG brands appeared first on Marketing Land.

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Video on demand’s future requires an ad model built around the experience

In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion. The post Video on demand’s future requires an ad model built around the experience appeared first on Marketing Land.

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A strong central stack of technology begins with the CMO

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's how. The post A strong central stack of technology begins with the CMO appeared first on Marketing Land.

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Amazon’s Project Zero launches to help brands fight counterfeiters

The program is being introduced on an invite-only basis, offering sellers both automated and manual protections. The post Amazon’s Project Zero launches to help brands fight counterfeiters appeared first on Marketing Land.

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. The post Integrate lead generation solution now works with Facebook Lead Ads campaigns appeared first on Marketing Land.

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Quora intros bulk ad creation, editing

The bulk ads editor and creator is an important development for advertisers -- and Quora. The post Quora intros bulk ad creation, editing appeared first on Marketing Land.

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IgnitionOne now uses AI to predict a display ad’s performance — before it runs

The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land.

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Facebook Showcase offers upfront ad buys against premium video content

Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. The post Facebook Showcase offers upfront ad buys against premium video content appeared first on Marketing Land.

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Verizon Media replaces Flurry Ads with new Verizon Ads SDK

The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK. The post Verizon Media replaces Flurry Ads with new Verizon Ads SDK appeared first on Marketing Land.

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Target launching invite-only online marketplace

The new Target+ initiative takes a different tack than competitors Amazon and Walmart. The post Target launching invite-only online marketplace appeared first on Marketing Land.

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10 Great Reasons To Attend SMX Advanced

Smart marketers know the learning never stops. Being the best means staying on top of the latest tactics, trends, and technologies. Attend SMX® Advanced, June 3-5 in Seattle for an elite training program designed for expert search marketers like you. Keep reading for 10 reasons why you should join...

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Youtube and youth advertising: Oversight and transparency for our newest babysitter

Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. The post Youtube and youth advertising: Oversight and transparency for our newest babysitter appeared first on Marketing Land.

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Is attribution dead? The answer is yes and no

Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights. The post Is attribution dead? The answer is yes and no appeared first on Marketing Land.

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Retail manufacturers, Walmart wants your ad business

The company sees an advantage in its trove of digital and in-store customer data. The post Retail manufacturers, Walmart wants your ad business appeared first on Marketing Land.

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LiveRamp makes its IdentityLink available for RTB

Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had. The post LiveRamp makes its IdentityLink available for RTB appeared first on Marketing Land.

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