6 smart e-commerce lessons to boost local business

With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

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Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Can you predict what the future holds for your inbound links?

Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be effective, in the future.

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An easy way to see if Google thinks your webpages are keyword relevant

Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

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Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores

The Answer Marketplace, says its parent, is the first of its kind.

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Programmatic problems: Fixing a broken market

Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.

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How to overcome unique B2B digital marketing challenges

Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.

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Twitter’s new Bookmarks feature lets you save Tweets without having to like or retweet them

The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter.

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Here’s why you should absolutely join us at MarTech

Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

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Report: Amazon grabs Ring for more than $1B

Company makes smart home security cameras and other devices, adding to Amazon's growing hardware portfolio.

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Mastering social media advertising

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of...

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Marketing Day: Gigya’s GDPR-friendly consent tool, Google’s Mobile Scorecard & Pinterest’s new COO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Are consumers burning out on social media?

Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued.

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SAP-owned Gigya offers a new GDPR-friendly consent tool

But that and two other identity/profile tools only apply to known users.

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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

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Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO

Brougher will lead efforts to expand Pinterest's global operations and advertising business.

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Get back to basics: New Forrester report lays out priorities for mobile marketers

Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.

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