Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech...

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How to turn video into sales: SMX West recap

From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. The post How to turn video into sales: SMX West recap appeared first on Marketing Land.

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The rise of passive opt outs: Four ways to boost engagement

Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. The post The rise of passive opt outs: Four ways to boost engagement appeared first on Marketing Land.

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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land.

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BIMI launches to add trusted logos to emails

The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. The post BIMI launches to add trusted logos to emails appeared first on Marketing Land.

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Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data

The change signals a new phase for the social giant and its advertisers as regulation pressures mount. The post Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data appeared first on Marketing Land.

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Facebook’s removal of third-party targeting data: what we know

Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and when. The post Facebook’s removal of third-party targeting data: what we know appeared first on Marketing Land.

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Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising appeared first on Marketing Land.

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Outbrain partners with Telaria to offer video ads

The content discovery platform said this is its first ongoing offering of outstream video ads. The post Outbrain partners with Telaria to offer video ads appeared first on Marketing Land.

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ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best

The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools. The post ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best appeared first on Marketing Land.

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Programmatic performance marketing (aka affiliate marketing) questions and answers

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. The post Programmatic performance marketing (aka affiliate marketing) questions and answers appeared first on Marketing Land.

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Facebook booting data brokers, simplifying privacy tools to bolster user confidence

The company is turning off 'Partner Categories' and adding privacy shortcuts. The post Facebook booting data brokers, simplifying privacy tools to bolster user confidence appeared first on Marketing Land.

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Instagram makes Stories advertising easier with automatic full-screen support

No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly. The post Instagram makes Stories advertising easier with automatic full-screen support appeared first on Marketing Land.

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Twitter emoji ad targeting is still new territory for some brands

After nearly two years since its launch, Twitter's emoji targeting remains a new concept for advertisers. The post Twitter emoji ad targeting is still new territory for some brands appeared first on Marketing Land.

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LinkedIn is rolling out native video advertising & video for Company Pages

Video for Sponsored Content and Company Page video will be available to all business in the coming weeks. The post LinkedIn is rolling out native video advertising & video for Company Pages appeared first on Marketing Land.

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Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web The post Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op appeared first on Marketing Land.

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Know the facts (and avoid the myths) of martech

Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating...

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