Here’s why you should crowdsource your programmatic creatives

Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. The post Here’s why you should crowdsource your...

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The ultimate guide to using Bing Webmaster Tools – Part 5

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. The post The ultimate guide to using Bing Webmaster Tools – Part 5 appeared first on Marketing Land.

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How to capitalize on the competitive advantage of real-time data analysis

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis. The post How to capitalize on the competitive advantage of real-time data analysis appeared first on Marketing Land.

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Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more appeared first on Marketing Land.

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Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test

The test aimed to surface accounts that people were not engaging with. The post Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test appeared first on Marketing Land.

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The newest Forrester Wave on social listening platforms expresses disappointment in the category

The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise. The post The newest Forrester Wave on social listening platforms expresses disappointment in the category appeared first on Marketing Land.

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US senator calls on FTC to open new antitrust investigation against Google

Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry. The post US senator calls on FTC to open new antitrust investigation against Google appeared first on Marketing Land.

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Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more appeared first on Marketing Land.

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Twitter to enforce new rules around issue ads starting September 30

Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues. The post Twitter to enforce new rules around issue ads starting September 30 appeared first on Marketing Land.

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There is no reason to manage bids manually

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate the tedious work humans used to do to calculate CPC. The post There is no reason to manage bids manually appeared first on Marketing Land.

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Why following SEO trends guarantees SEO budget waste.

Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget. The post Why following SEO trends guarantees SEO budget waste. appeared first on Marketing Land.

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A kickback stampede: Why Google’s EU comparison shopping program may carry risk

Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea. The post A kickback stampede: Why Google’s EU comparison shopping program may carry risk appeared first on Marketing...

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IBM Michael Trapani: AI may never understand a great meal, but it understands performance

Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist. The post IBM Michael Trapani: AI may never understand a great meal, but it understands performance appeared first on Marketing Land.

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Google expands Assistant device network, adds polyglot support

Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances. The post Google expands Assistant device network, adds polyglot support appeared first on Marketing Land.

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Without identity, retailer ad retargeting misses the mark

Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game. The post Without identity, retailer ad retargeting misses the mark appeared first on Marketing Land.

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Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads

This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads. The post Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads appeared first on Marketing Land.

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Facebook opens up video ad opportunities to more creators as it takes Watch global

Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months. The post Facebook opens up video ad opportunities to more creators as it takes Watch global appeared first on Marketing Land.

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