Get a sneak peek at the MarTech keynotes!

I’m excited to reveal our first two keynote speakers: Mike Volpe, CEO at Lola.com, and Cesar Brea, Partner at Bain & Co.

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Here’s how to stand out in a crowded streaming service market

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory.

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Marketing to the managed inbox: Why digital marketers need to own deliverability

Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing.

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SMX Advanced is next week. Don’t miss out!

This is your chance to learn actionable SEO and SEM tactics from a community of brilliant search marketers. Join us in Seattle June 3-5!

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Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Consumer behavior may not be what you think it is.

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Foursquare buys Placed from Snap to create location-measurement powerhouse

The company said the move advances its goal “to become the world’s most trusted, independent location technology platform.”

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What will happen to influencer marketing if Instagram ‘Likes’ go away?

Instagram recently tested eliminating “Like” counts on posts, a move that would likely empower influencer marketing agencies.

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Qualtrics and Adobe add new integration for improved data and customer experiences

New extension seeks to help digital marketers better understand consumer behavior to improve digital experiences.

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From martech silos to an omnichannel stack

Here are three key technology buyer considerations when making the transition to a true omnichannel stack.

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LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

Drawbridge’s technology will be used to help improve reach for LinkedIn’s Matched Audiences and Audience Network campaigns and provide better attribution.

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Facebook gives game developers new ad options within Audience Network

Mobile gaming advertisers will now have the option to run rewarded video and playable ads on Facebook’s off-platform ad network.

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Shopping as entertainment and how social commerce will succeed

Traditional ad formats on social channels will face a shakeup as Facebook and others aggressively test new ad experiences to make purchases without ever leaving the platform.

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Marketing operations as the agent of change

Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency.

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What’s a CDP? Does your company need one?

Learn the benefits of using a customer data platform and compare 22 top vendors.

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Time spent on Facebook, Snapchat remains flat, but Instagram sees growth

eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes.

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Canva urges users to change passwords following data breach affecting up to 139 million users

The cyber attack comes on the heels of the company’s recent acquisition of Pexels and Pixabay, underscoring Canva’s efforts to engage more marketers and designers.

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GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’

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