ON24: The trend to virtual events is not reversible

ON24 launches Conversion Tools to put intent data in the hands of SDRs.

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Marketers hopeful for late 2021 in-person conferences

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.

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Oracle announces updates to Oracle Unity

Oracle enhances compliance and B2B capabilities in its CDP.

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Microsoft Advertising adds brand safety with IAS partnership

Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.

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What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing adoption.

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Stop forcing your B2B marketing org structure on your buyer’s journey

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities.

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How to bring more value to your email marketing

Adding value to email marketing will be extremely important in outreach to Generation Z.

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From comedy to diversity

Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual story.

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We’re hiring a new content lead for Search Engine Land and SMX

It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.

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Here’s why you need to attend SMX

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales!

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HubSpot launches sales tools for the new normal

HubSpot launches Inbound with upgrades to Sales Hub Enterprise.

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Mailchimp brings AI to the SMB market

New platform enhancements include next best actions and personalized product recommendations.

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New session alert! See the MarTech agenda

Join us online, October 6-8, for three days of free tactic-rich training.

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Why DX is about much more than football for the Minnesota Vikings

The Minnesota Vikings ehanced DX embraces social change as well as football.

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Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.

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Taboola adopts pre-bid brand safety technology

A partnership with IAS aims to offer brand safety at scale.

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Affinity Answers helps brands talk to fans

Today it rebrands its AudiencePlanner tool as FanFinder360°.

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