Instagram’s business profiles are being used by more than 25 million marketers

Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.

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SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.

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Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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To marketers, the future looks like touch point whack-a-mole

The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they'll need to rethink their martech stacks.

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It’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

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ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity

Advertisers can glean behavioral data based on the choices users make when engaging with the ads.

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Is establishing a brand-safety KPI a good idea?

Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand safety.

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Embedding images in email? Consider these 3 techniques

Embedding images in an email can be tricky. Columnist Scott Heime walks you through three methods email marketers use to help you prepare for potential hurdles.

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Report: Google to reabsorb Nest to better compete with Amazon in smart home market

Nest was acquired in 2014 for $3.2 billion and later became one of the company's "other bets."

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Facebook halts advertisers from using targeting to exclude racial groups

ProPublica revealed last week that Facebook’s ad-targeting options could still be used to discriminate against ethnic groups and violate federal law.

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What Snapchat’s major redesign and algorithmic feed means for marketers

In a major overhaul, Snapchat will divide the app with friends on one side and everyone else, including brands’ organic Stories, on the other.

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Marketing Day: AI marketing guide, display ad forecasts & GDPR enforcement

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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The changing SERP: Understanding and adapting to dynamic search results

Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.

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Retailers, software might be eating your lunch, but it won’t eat everything

With closures and tech shifts, it looks like hard times for brick-and-mortar retailers. But columnist Chuck Moran says they need to take a page from digital advertising and understand that the human touch still matters.

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The CMO’s guide to AI’s marketing impact for 2018

Though AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can prepare.

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Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers

Forrester study also says that Amazon will steal share from Google and Facebook.

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Already the owner of Prime Day, Amazon dominates Black Friday & Cyber Monday mentions

Study finds Amazon's lead in Black Friday and Cyber Monday digital content mentions increased over last year.

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