New normal, “premium” programmatic: Friday’s daily brief

Plus, it won’t be easy to break away from 3rd-party cookies

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Identity resolution spend projected to reach $2.6B in 2022

Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.

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Adobe rearchitects its CDP: Wednesday’s daily brief

Plus, what Apple’s App Tracking Transparency means for advertisers

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A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads

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Advanced. Actionable. Virtual. See the SMX Advanced agenda now!

Super Early Bird rates expire next Saturday, May 8!

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B2B marketers rely on marketing automation: Tuesday’s daily brief

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Most marketers expect to attend in-person conferences by early 2022

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.

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Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Plus, big chains with localized strategies

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CRM implementation, eco-friendly branding: Friday’s daily brief

Plus, alternative identifier pandemonium

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Ads aren’t addressing climate change

CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day

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How an SMB embraced digital transformation during a pandemic

As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM

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A guide to visual storytelling

In the first part of a two-part story, we look at the importance of visual story-telling in challenging times

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SMX Advanced is happening online for the first time… register now!

Join us online — June 15-16 — for the premier training opportunity for elite search marketers.

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HubSpot Operations Hub, Outbrain IPO: Thursday’s daily brief

Plus, what do event attendees want from your presentation?

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WordPress vs. FLoC, Shopify expands Pinterest partnership

Plus, CTV Octo-fraud…and what happened to centralized brand guidelines?

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Driving customer adoption of clean energy-as-a-service

How CleanChoice Energy is using Braze to drive experiences that promote clean energy products

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The importance of defining “done” in agile marketing

It might be time to consider adopting a formal Definition of Done

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