The social media marketing week in review: A round up of news and announcements you may have missed.
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Friday, February 28, 2020
Stories are coming to LinkedIn
The platform is finally giving in to the trends of its social counterparts.
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Valimail to offer free DMARC monitoring solution to domain owners
DMARC is a required industry-standard for brands that want to implement the new BIMI standard.
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Build relationships for marketing success at MarTech
Don’t miss your chance to meet with and learn from those driving real transformation in their organizations.
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What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
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Thursday, February 27, 2020
Facebook blocks mobile app advertisers from using device-level data
The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers.
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Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users.
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Why e-commerce companies need to build shipping costs into prices
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue.
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Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon
Being an online retailer is harder than ever, with more opportunities but also more channels and risks.
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Wednesday, February 26, 2020
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
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Uber’s new digital OOH unit brings location-targeted ads to car-top screens
Suddenly, the market for programmatic taxi-top advertising is accelerating.
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Salesforce to buy Vlocity for $1.3 billion
Tuesday’s earnings call went beyond finances as Salesforce officials announced changes to its leadership team and details of its latest acquisition.
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Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls
Marketo’s core feature updates indicate the company’s focus on improving API settings and integrations.
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Health network shows that yes, personalization is a thing — and it works
Personalization: Everybody’s talking about it. But is anyone doing it?
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Tuesday, February 25, 2020
SMX Advanced registration is open!
Secure your seat today and lock in lowest rates — up to $900 off on-site prices.
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Digital asset management platforms: What are they good for?
DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
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Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer journeys
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