What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land.

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Content development tips for Account Based Marketing

Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target accounts. The post Content development tips for Account Based Marketing appeared first on Marketing Land.

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas. The post Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow appeared first on Marketing Land.

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

Still, the duopoly isn't immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land.

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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right. The post Early AMP for Email lessons: Apple Mail workaround; Approach it like an app appeared first on Marketing Land.

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Take your search marketing skills to the next level

For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart people. But for some, that just isn’t enough. That’s why we offer immersive pre-conference...

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Amazon advertising: Here’s how you can refine your strategy

Brands need to understand the incrementality of each click and then optimize their bids. The post Amazon advertising: Here’s how you can refine your strategy appeared first on Marketing Land.

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Opting out: A guide to letting go of email subscribers the right way

Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns. The post Opting out: A guide to letting go of email subscribers the right way appeared first on Marketing Land.

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Reddit US ad revenues could top $100M this year amid added focus on ad products

Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than double U.S. ad revenues in the next two years. The post Reddit US ad revenues could top $100M this year amid added focus on ad products appeared first on...

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Taking a page from politics: Local communities at scale

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. The post Taking a page from politics: Local communities at scale appeared first on Marketing Land.

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Here are 6 ways to build a customer-centric and data-driven culture

Delivering customer growth and value starts with creating a culture of learning. The post Here are 6 ways to build a customer-centric and data-driven culture appeared first on Marketing Land.

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Spotify acquires Parcast storytelling podcast studio

Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s...

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McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences

The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two decades. The post McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences appeared first on Marketing Land.

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Dynamic AMP for Email is rolling out in Gmail now

Interactive email features give users the ability to engage with your content without ever leaving their email messages. The post Dynamic AMP for Email is rolling out in Gmail now appeared first on Marketing Land.

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Who will you meet at MarTech?

Leading companies from around the globe send their senior-level marketers to MarTech® for an unparalleled learning and networking experience. Join us April 3-5 (next week!) in San Jose for the chance to connect with like-minded marketers from brands including… …with job titles like…...

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Google News Initiative’s Realtime Content Insights for publishers now live

The Google News Initiative is a year-old set of efforts intended to help evolve publishers’ digital business models, support news organizations through technology and strengthen online journalism. The initiative released four new tools Monday to help online publishers understand and segment...

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How TikTok and Spotify could win through location-based marketing

There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. The post How TikTok and Spotify could win through location-based marketing appeared first on Marketing Land.

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