E-commerce highlights from Mary Meeker’s Internet Trends report

With online sales crossing the $4 billion mark, e-commerce saw 16% year-over-year growth. The post E-commerce highlights from Mary Meeker’s Internet Trends report appeared first on Marketing Land.

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Bing Ads rolls out In-Market Audiences to all US advertisers

Now out of pilot with over 170 audiences determined to be in buy mode. The post Bing Ads rolls out In-Market Audiences to all US advertisers appeared first on Marketing Land.

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How brands can find and keep customers without third-party data

With third-party data diminished by GDPR, Apple, Google and issues of quality, some marketers want to live primarily on first-party data. The post How brands can find and keep customers without third-party data appeared first on Marketing Land.

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DoubleClick Bid Manager opens up digital audio ad buying globally

Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music. The post DoubleClick Bid Manager opens up digital audio ad buying globally appeared first on Marketing Land.

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Ask the #SMXperts: Going All-In On AMP

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments. The post Ask the #SMXperts: Going All-In On AMP appeared first on Marketing Land.

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It’s time for local business to take voice search seriously

Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. The post It’s time for local business to take voice search...

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The status of Google’s presence in Google Shopping Auctions

Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it's changed over time. The post The status of Google’s presence in Google Shopping Auctions appeared first on Marketing Land.

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Search is more than Google: Mastering vertical search optimization

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. The post Search is more than Google: Mastering vertical search...

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Google holds an AMA-style meeting with dozens of publishers on GDPR

We have obtained the follow up letter Google sent to publishers who attended. The post Google holds an AMA-style meeting with dozens of publishers on GDPR appeared first on Marketing Land.

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5 PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel...

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Facebook’s new rules for political & issue ads start today

Any advertiser wanting to run political or issue ads must be verified on the platform and include 'Paid for' information with the ad. The post Facebook’s new rules for political & issue ads start today appeared first on Marketing Land.

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Introducing Search Engine Land’s ‘Guide to PPC’

Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide. The post Introducing Search Engine Land’s ‘Guide to PPC’ appeared first on Marketing Land.

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Samsung stung by $539 million jury verdict in Apple patent defeat

The company argued it should only be on the hook for $28 million; expect another appeal. The post Samsung stung by $539 million jury verdict in Apple patent defeat appeared first on Marketing Land.

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Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

Will next-generation tech bring about a China-style 'surveillance state?' The post Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon appeared first on Marketing Land.

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After GDPR, here come the Unintended Consequences

There are the Obvious Results of the landmark legislation -- and then there are the hidden waves that ripple out later. The post After GDPR, here come the Unintended Consequences appeared first on Marketing Land.

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You need to be at SMX East. Registration is open!

In the fast-paced, ever-changing industry of online marketing, looking ahead is an absolute necessity. Serious marketers like you are taking this time of the year to ask questions such as… Are we using the latest features in AdWords? Have we tested emergent platforms like voice search,...

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Twitter pilot would extend Promoted Tweets to publishers’ embedded Timelines

Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. The post Twitter pilot would extend Promoted Tweets to publishers’ embedded Timelines appeared first on Marketing Land.

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