How emerging email innovation will impact marketers in 2020

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year.

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Pinterest debuts AR feature that lets users try on lipstick before buying

Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay.

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Byte, the successor to Vine, has officially launched – and it’s ready to compete with TikTok

The app will soon roll out a pilot program to help creators monetize content on the platform.

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With AI poised for growth, marketers need more clarity from vendors

Understanding the differences between the facets artificial intelligence will help you make better-informed martech investments.

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Your reputation depends on a solid (and legal) online review strategy

As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out.

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Soapbox: The death of cookies will bring new life to advertising

We must create personalized experiences to demonstrate real value that is focused on the consumer’s needs.

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Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble

The social media marketing week in review: A round up of news and announcements you may have missed.

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