DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools

Tools help publishers comply with with ‘do not sell my data’ rules under new CA law.

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Facebook rolls out updates to its App Dashboard, giving developers more control over app permissions

The updates will enable app developers to only request necessary permissions for apps.

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Product ownership is the keystone to martech management

Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities to own it.

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Which MarTech workshop will you choose?

Join us Wednesday, April 15 in San Jose for an immersive training experience led by recognized industry experts.

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Email marketers: Keep growing, but also take the time to teach others

Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors.

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3 local commerce trends to make a big impact in 2020

We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from Uber.

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Is it time to say good-bye to the CMO role or just give it a new acronym?

Why organizations are re-imagining the role and expectations of senior marketing leaders.

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