Brands on Twitter can now hide replies to tweets

Brands can opt to hide replies for the Tweets they create, but users will still be able to view hidden replies.

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How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.

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5 key ingredients for omnichannel success for the 2019 holiday shopping season

Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important.

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LivePerson adds social and email to its conversational platform

EmailConnect and SocialConnect allow marketers to switch to the customer’s preferred channel from a single user interface.

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6sense and Drift partner to enhance ABM processes, help users identify high-value prospects

Joint customers will be able to integrate 6sense account insights with Drift’s personalized conversation capabilities for improve account-based marketing.

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Paid search trends to watch for the 2019 holiday shopping season

Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play the Grinch.

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Email marketing: Essential content elements

The structure, style and subject line you use for your emails are critical to their success or failure.

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