Friday, November 22, 2019

Brands on Twitter can now hide replies to tweets

Brands can opt to hide replies for the Tweets they create, but users will still be able to view hidden replies.

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How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.

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5 key ingredients for omnichannel success for the 2019 holiday shopping season

Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important.

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LivePerson adds social and email to its conversational platform

EmailConnect and SocialConnect allow marketers to switch to the customer’s preferred channel from a single user interface.

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6sense and Drift partner to enhance ABM processes, help users identify high-value prospects

Joint customers will be able to integrate 6sense account insights with Drift’s personalized conversation capabilities for improve account-based marketing.

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Paid search trends to watch for the 2019 holiday shopping season

Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play the Grinch.

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Email marketing: Essential content elements

The structure, style and subject line you use for your emails are critical to their success or failure.

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