Why marketers should embrace data privacy, rather than view it as an obstacle

If marketers are willing to advocate privacy and transparency as core principles of a user-first digital experience, then we can begin to shift the focus from short-term leads to lasting trust and long-term brand value.

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SparkPost updates email validation services to improve deliverability rates

The new updates will help senders identify bad email addresses before they result in a hard bounce.

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Instagram confirms it is testing increased ad loads in Stories

The company reports it is experimenting with running back-to-back Story ads from different advertisers.

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Analyst firm: Google smart speaker shipments dropped in Q2 2019

But a rival firm said the picture was much brighter for Google’s Assistant devices.

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MarTech is marketing: Evaluate 100+ solutions in one place

Check out everything you’ll find in the MarTech Expo Hall, September 16-18 in Boston.

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Improve customer experience with scenario analysis

Developing and analyzing potential scenarios is the fundamental ingredient for scenario analysis – whether to anticipate, plan and improve customer experience or some other aspect of the organization.

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Video marketing tops list of marketers’ priorities, voice search ranks low

According to the study from Mono, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.

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