Friday, July 26, 2019

Amazon’s high-flying advertising growth levels out

Amazon’s advertising businesses grew around 36% year over year in Q2 2019.

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Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow

During the second quarter of 2018, Twitter’s ad engagement growth rate was nearly 4X what it was last quarter.

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During summer holidays, focus may change but email is still email

Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal.

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Facebook’s search ad test is extending to more accounts

Facebook has been testing the option to place ads in News Feed and Marketplace search results since December.

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Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads.

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Thursday, July 25, 2019

D2C brands are driving up customer acquisition costs – and it’s time to course-correct

How digitally-native brands can get new customers — and keep them — profitably.

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Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone

Advertisers will be able to promote Pins from their business accounts right from their mobile devices.

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