Tuesday, June 25, 2019

How ransomware targets WordPress sites

We know ransomware is out there but stray from best practices in keeping our sites secure. Here are five tips to ensure security is at the forefront every day.

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UK regulator says real-time bidding violates GDPR

The ICO report identifies numerous problems with the current RTB model and expresses skepticism that industry initiatives will cure them.

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Monday, June 24, 2019

Conversion optimization is an operating system (not a tactic)

CRO and growth teams should be cheerleaders for evidence-based decision making, experimentation and the judicious use of data in campaigns.

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Welcome to the next era of social media marketing

The first installment in Marketing Land’s series looking at how social platforms – and usage – is shifting as user growth slows and social commerce explodes.

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Friday, June 21, 2019

SMXcast: Tactics to improve your YouTube video ad performance

Ashley Mo discusses how to run video and search ads together to increase conversions.

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Why Meeker sees e-commerce, digital ad revenues slowing down

Digital ad spend revenues dropped by 9% from 2018, while e-commerce saw only incremental revenue growth YoY – an increase of just 0.3% from last year.

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Thursday, June 20, 2019

Shopify launches machine learning powered network for US merchants

Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs.

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