One-to-one-household marketing requires solving the ‘shareability’ problem

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. The post One-to-one-household marketing requires solving the ‘shareability’ problem appeared first on Marketing...

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Buying audience data: A lesson from 4 Subway marketing slogans

With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. The post Buying audience data: A lesson from 4 Subway marketing slogans appeared first on Marketing Land.

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Snap Select will let advertisers reserve video inventory at fixed CPM

Snap is also rolling out a 'Proposals' tools for media buyers to approve Snap Select ads plans. The post Snap Select will let advertisers reserve video inventory at fixed CPM appeared first on Marketing Land.

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IAB Europe releases new GDPR consent framework for comment

The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR requirements. The post IAB Europe releases new GDPR consent framework for comment appeared first on Marketing Land.

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Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO

Prior to joining Snap, Mitchell worked with Snapchat to produce vertical video and AR campaigns for brands like McDonald's and Gatorade. The post Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO appeared first on Marketing Land.

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Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads

The company generated $14.9 billion in ad revenue during the first quarter of the year, with 93% coming from mobile ads. The post Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads appeared first on Marketing Land.

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We can’t live without digital media, but why would we want to?

We use digital media platforms for nearly all of our daily transactions – from how we live to how we work, play, communicate and connect. The post We can’t live without digital media, but why would we want to? appeared first on Marketing Land.

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