New survey finds cable cord-cutting is popular across the US

For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net. The post New survey finds cable cord-cutting is popular across the US appeared first on Marketing Land.

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Two months in, Facebook Attribution gets mixed reviews

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as impressed. The post Two months in, Facebook Attribution gets mixed reviews appeared first on Marketing Land.

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Best practices for a new era of brand safety

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand's needs. The post Best practices for a new era of brand safety appeared first on Marketing Land.

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Riding the wave of AI: Is your marketing campaign as smart as it can be?

AI and machine learning are helping marketers in more ways than you can imagine. The post Riding the wave of AI: Is your marketing campaign as smart as it can be? appeared first on Marketing Land.

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Are brands behind the times when it comes to gender stereotypes in ads?

A new report from Kantar highlights gender stereotyping in advertising. The post Are brands behind the times when it comes to gender stereotypes in ads? appeared first on Marketing Land.

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Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain

Mobile location data reveal shopping patterns and competitive insights that marketers can exploit. The post Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain appeared first on Marketing Land.

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Marketing Day: Digitally native vertical brands, multi-touch attribution, Optimove adds new features

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digitally native vertical brands, multi-touch attribution, Optimove adds new features appeared first on Marketing Land.

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