The brand storytelling genius of the Coca-Cola Santa

Learn how Coca-Cola developed an effective "partnership" with Santa Claus in a series of holiday ads that stretch through the better part of a century. The post The brand storytelling genius of the Coca-Cola Santa appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Cyzmcd
via Benifit from free You Tube traffic from this traffic generating system

Online shopping revenues will reach $126 billion by December 31, says Adobe

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date. The post Online shopping revenues will reach $126 billion by December 31, says Adobe appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2AdlRgh
via Benifit from free You Tube traffic from this traffic generating system

Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2SdMt7Z
via Benifit from free You Tube traffic from this traffic generating system

Initiative CEO calls out Facebook, says he’s advising clients to pull ads

Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed. The post Initiative CEO calls out Facebook, says he’s advising clients to pull ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2GD1IG7
via Benifit from free You Tube traffic from this traffic generating system

In-app advertising has come a long way: Here’s why you should use it

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. The post In-app advertising has come a long way: Here’s why you should use it appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Ra9Ly9
via Benifit from free You Tube traffic from this traffic generating system

Why first party data should be your first priority

Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data. The post Why first party data should be your first priority appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2BAVPUf
via Benifit from free You Tube traffic from this traffic generating system

Back to Basics: Maximize your YouTube advertising

YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. The post Back to Basics: Maximize your YouTube advertising appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Se7pvF
via Benifit from free You Tube traffic from this traffic generating system