Marketing Day: Facebook Stories Ads, Amazon Alexa & US privacy legislation

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Stories Ads, Amazon Alexa & US privacy legislation appeared first on Marketing Land.

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Tobii releases web-based eye tracking for UX testing

This is the first web-based product by the Swedish company, whose other trackers required lab conditions or software downloads. The post Tobii releases web-based eye tracking for UX testing appeared first on Marketing Land.

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Facebook Stories Ads now available to all advertisers

The company began testing the ad units in May, and notified its Marketing Partners network earlier this month of the coming launch. The post Facebook Stories Ads now available to all advertisers appeared first on Marketing Land.

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Attorneys General take aim at tech companies with potential multi-state action

The meeting in Washington Tuesday made it more likely that an inquiry would proceed around questions of antitrust and consumer data privacy. The post Attorneys General take aim at tech companies with potential multi-state action appeared first on Marketing Land.

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Amazon’s Alexa finds its business model: in-skill purchases

Developers will keep 70 percent of revenue made from subscriptions and premium content sales on Alexa. The post Amazon’s Alexa finds its business model: in-skill purchases appeared first on Marketing Land.

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Google lets advertisers set custom viewability criteria in Display & Video 360

Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers. The post Google lets advertisers set custom viewability criteria in Display & Video 360 appeared first on Marketing Land.

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Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing

Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation. The post Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing appeared first on Marketing Land.

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