Friday, July 27, 2018

As Facebook user and revenue growth slows in Q2, advertisers are still on board

The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations. The post As Facebook user and revenue growth slows in Q2, advertisers are still on board appeared first on Marketing Land.

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Thursday, July 26, 2018

Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more appeared first on Marketing Land.

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8 ways to use content to skyrocket user engagement

Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. The post 8 ways to use content to skyrocket user engagement appeared first on Marketing Land.

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Google ups its AI services with new Contact Center solution and developer tools

The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper. The post Google ups its AI services with new Contact Center solution and developer tools appeared first on Marketing Land.

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New report: Consent management platforms are purchased less often than other privacy tools

According to TrustArc and the IAPP, that may be because consent management has too many 'cooks in the kitchen.’ The post New report: Consent management platforms are purchased less often than other privacy tools appeared first on Marketing Land.

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When should marketers use AR and when VR?

A marketing tech exec offers some rules of thumb. The post When should marketers use AR and when VR? appeared first on Marketing Land.

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LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts

The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities. The post LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts appeared first on Marketing Land.

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