Neura and In Loco are launching new efforts to tap the real world for targeting

These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators. The post Neura and In Loco are launching new efforts to tap the real world for targeting appeared first on Marketing Land.

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Forrester issues first Wave report on Experience Optimization

Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. The post Forrester issues first Wave report on Experience Optimization appeared first on Marketing Land.

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Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects

Instagram is now rolling out updates first announced at Facebook's F8 Developers Conference in May. The post Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects appeared first on Marketing Land.

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Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. The post Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification appeared first on Marketing Land.

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The Trade Desk launches its ‘Next Wave’

The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches campaigns. The post The Trade Desk launches its ‘Next Wave’ appeared first on Marketing Land.

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Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days

Still in testing, Facebook's option to 'snooze' words will work much like Twitter's 'muted words' feature, but only for a 30-day period. The post Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days appeared first on Marketing...

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You’ll love what the SMX East agenda has to offer

I don’t have to tell you that 2018 has been a busy year, with new technologies like voice search and a mobile-centric focus gaining a stronger foothold in the SEO world, not to mention the dramatic adaptations advertisers will need to embrace to succeed with what Google calls the “new AdWords...

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