Email: The oft-overlooked backbone of successful content marketing & SEO

Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts. The post Email: The oft-overlooked backbone of successful content marketing & SEO appeared first...

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Yelp asks Europe to take new antitrust action against Google

Complaint to European Commission applies the logic of the Shopping Search case to local search. The post Yelp asks Europe to take new antitrust action against Google appeared first on Marketing Land.

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Facebook rolls out new Group features & launches pilot support program for admins

Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log. The post Facebook rolls out new Group features & launches pilot support program for admins appeared first on Marketing Land.

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Telaria launches ‘first complete video ad platform’ for OTT

Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its repertoire. The post Telaria launches ‘first complete video ad platform’ for OTT appeared first on Marketing Land.

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IAB Tech Lab releases a Data Transparency Framework

The proposed standards would establish a kind of ‘ingredients label’ for data segments. The post IAB Tech Lab releases a Data Transparency Framework appeared first on Marketing Land.

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How much is too much? Faceted navigation and SEO

Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation pages. The post How much is too much? Faceted navigation and SEO appeared first on Marketing Land.

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The importance of transparency and understanding risk in link building

Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away. The post The importance of transparency and understanding risk in link building...

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