4 ways brands can win the digital shelf in 2018

Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want. The post 4 ways brands can win the digital shelf in 2018 appeared first on Marketing Land.

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Report: Facebook on lobbyist hiring spree

Facebook is reportedly already third in lobbying spending after Alphabet and Amazon. The post Report: Facebook on lobbyist hiring spree appeared first on Marketing Land.

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Springbot opens a customer data co-op for retail SMBs

The new Exchange enables lookalike matching, followed by a drip email campaign for prospects. The post Springbot opens a customer data co-op for retail SMBs appeared first on Marketing Land.

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Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console

SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works The post Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console appeared first on Marketing Land.

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Google Surveys now available in more than 50 countries

Companies can use the free or enterprise paid version to collect consumer insights in more countries. The post Google Surveys now available in more than 50 countries appeared first on Marketing Land.

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Delivering optimized media-rich content for mobile

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital...

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Marketing Day: Oracle & Google back in court, Facebook’s local news prioritization goes global & advertisers are still spending

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Oracle & Google back in court, Facebook’s local news prioritization goes global & advertisers are still spending appeared first on...

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