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Marketing Day: YouTube’s latest live streaming features, a new smart video platform & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube's live streaming is available to channels with 1,000 or more subscribers.

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The IVEP Association is readying an ambitious new smart video platform for web and TV

Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer loyalty.

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Super Bowl ad rankings: Trust your gut or employ rational thinking?

What's the "right" way to measure the success of your advertising? Contributor Peter Minnium says the answer is "it depends," and goes on to explain why.

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New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)

It’s a long name for tools that act as data switchboards, with different added features.

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Marketing Day: An app-install report, YouTube limits available demographic data & Facebook ad news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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