Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017.

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Embrace a product manager mindset to improve 2018 SEO KPIs

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.

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2017: The year in B2B marketing innovation

As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they'll continue to unfold in 2018.

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A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands

When you're a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy.

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CMOs in the know: Our top 10 Marketing Strategies columns of 2017

What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.

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Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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The enterprise business of SEO: Communicating to the C-suite

Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.

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