Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths.

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GDPR enforcement may be driven by fears of liability

But its implementation could be hampered by a lack of clarity about exactly what kinds of consumer data it covers.

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Has Apple already missed the smart speaker market?

Increasing sales of Google Home and Amazon Echo devices probably means less demand for Apple HomePod.

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Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in...

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Looking to get out of the SEO business? Good!

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.

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How your website redesign can sabotage your paid search efforts

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program.

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5 B2B marketing non-predictions for 2018

For a change of pace, contributor Peter Isaacson tells us what not to expect in the coming year in marketing.

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