How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit

Laurie Klausner will be a panelist for the MarTech Boston session, "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity."

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2vrSUgh
via Benifit from free You Tube traffic from this traffic generating system

What YouTube’s upcoming swipe-next gesture may mean for advertisers

If YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are associated?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2x4O7kE
via Benifit from free You Tube traffic from this traffic generating system

Take our AMP (Accelerated Mobile Pages) survey

Take our survey and tell us about how you and your clients are thinking about AMP for campaigns.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2x4Gomu
via Benifit from free You Tube traffic from this traffic generating system

Marketing Day: Marketing automation, personalization tools & the new economy of micro-influence

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wGSaDZ
via Benifit from free You Tube traffic from this traffic generating system

Martech enablement series: Part 4 — Building the team

In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilites, and how to educate and train your team to successfully move your organization towards martech enablement.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2vHxtmD
via Benifit from free You Tube traffic from this traffic generating system

5 tools to take your marketing automation to the next level

Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wg8LO0
via Benifit from free You Tube traffic from this traffic generating system

6 web properties you can use to protect your branded search results (with real examples)

How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2vC5xBq
via Benifit from free You Tube traffic from this traffic generating system