For emerging ad exchange NYIAX, it’s back to the future

Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.

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PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool

Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.

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The calm before the storm: Why media channels die quickly

Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.

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3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.

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Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them...

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Is your creative agency killing your campaign?

If your campaign is a flop, your ad creative might not be the problem. Instead, it's time to take a hard look at your agency, says contributor Geoff Gurevich.

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Marketing Day: Google ad measurements, link warnings & StepsAway

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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