What is the value of a ‘Like?’

Brands welcome social Likes, but what is their true worth? Columnist Brad O'Brien dives into the impact of a Like on a company's bottom line and how to incorporate it into your marketing strategy.

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Oracle adds chatbots, smarter recommendation engine to its Clouds

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

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Why B2B needs artificial intelligence

It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.

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Facebook Marketplace update: 8% more spend is being pushed to Audience Network

Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.

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With new funding & a growing userbase, Quora makes its pitch to advertisers

Company doubles its ad sales team and preps for advertiser growth as userbase nearly doubles in the past year.

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Facebook begins retargeting potential travelers with ads featuring flight info

Facebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.

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iSpot launches TV conversion analytics to tie TV ads to digital actions

The solution shows how TV ad views drive digital outcomes in granular detail.

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