Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay

This allows a user to update loyalty rewards with the same tap to pay, or sign up with a second tap.

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Swrve’s new integration gives Oracle visibility into apps

Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.

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Are you leveraging these underutilized Google Analytics features?

Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer.

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Amazon: virtual assistants and AI robots have free speech rights too

Company uses First Amendment argument in opposition to warrant seeking Alexa audio recordings in murder case.

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Marketing Day: Facebook Live streams, Amazon Alexa & marketing automation

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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What will paid advertising look (sound) like on Amazon’s Echo and Dot?

Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.

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A review of free PPC reporting solutions from Google

Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.

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