Share your obsession with SEO & SEM as a team & score BIG at SMX West

Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team building experience, where members will get must-know SEO, SEM, mobile, and conversion optimization tactics at more than 50 sessions and from 100 expert presenters. Not...

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Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.

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Psychology and personalization: two P’s in a pod

Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.

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6 ways marketers try to manipulate subscribers and why we should stop

Don't underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they're misguided.

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Technical SEO checklist: 7 essential tips to implement now for 2017

In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts. So why are...

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Marketing Day: Black Friday results, AMP’s long game & coupon affiliate myths

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Data: mobile drives majority of Black Friday traffic but PCs dominate sales

The traffic-conversions gap on mobile suggests that there's significant room for growth in m-commerce.

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