Friday, October 28, 2016

Look to Thanksgiving dinner for holiday shopping trends

Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.

Please visit Marketing Land for the full article.


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[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”

In this week's podcast, we meet a company that's aiming to put an end to thinking about "online" and "offline" as different user experiences, and what that would mean for marketers.

Please visit Marketing Land for the full article.


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Tumi’s chief digital officer shares how his brand is built to go ‘beyond incrementality’

Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.

Please visit Marketing Land for the full article.


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Reddit launches ad targeting product based on site visits

Reddit's new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.

Please visit Marketing Land for the full article.


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Thursday, October 27, 2016

Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016

The e-commerce giant says it plans to add 120,000 seasonal employees for the upcoming holiday season.

Please visit Marketing Land for the full article.


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Google Q3 beats expectations on top and bottom line with $22.4 billion in revenue

Paid clicks were up 33 percent year over year but cost per click was down 11 percent.

Please visit Marketing Land for the full article.


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Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predictions

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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