Content and SEO: Building linkable content

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.

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How do you deal with local SEO KPIs that don’t pass the smell test?

We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis.

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Twitter officially opens up Moments to everyone

Now any Twitter user can curate their own topic-based feed of tweets.

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Oracle updates its Marketing Cloud

Enhancements include a revised Canvas for orchestrating multi-channel journeys, and new drag-and-drop A/B testing for mobile apps.

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Google launches free version of Optimize 360, introduces Session Quality Score metric & more

The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.

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Developer marketing and the myth of the Rosetta Stone

Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.

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How to scale organic local marketing

How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink "organic" marketing.

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