Facebook is trying to make its coupon product, Offers, a bigger deal

Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2c2sd5S
via Benifit from free You Tube traffic from this traffic generating system

Twitter floats better revenue split for creators’ YouTube, Facebook videos

Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bTnCTO
via Benifit from free You Tube traffic from this traffic generating system

3 ways social intelligence shapes hospitality marketing

Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2c8n7UR
via Benifit from free You Tube traffic from this traffic generating system

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2cbMyaK
via Benifit from free You Tube traffic from this traffic generating system

All-you-can-eat data deal coming to a programmatic market near you

As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2c5o0Nu
via Benifit from free You Tube traffic from this traffic generating system

EU says Apple owes more than $14.5B in taxes that Ireland must now collect

EC investigation finds that Apple paid an effective tax rate of less than 1 percent for roughly a decade.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2byFbZw
via Benifit from free You Tube traffic from this traffic generating system

MarTech Today: Tru Optik’s OTT Data Cloud, Google’s ‘Phantom’ & local marketing automation tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV Aug 26, 2016 by Barry Levine The company says this is the first...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2bxAMsF
via Benifit from free You Tube traffic from this traffic generating system