Google Is Fixing The “Permanently Closed” Problem For Local Businesses

Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked "Permanently closed" -- and what Google may be doing to address the issue.

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Setting Local SEO Expectations: 3 Points To Hit Early And Often

When it comes to providing SEO for local businesses, it's crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign.

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The Death Of Marketing Expertise

Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can be doing better.

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Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After

Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI.

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Bullet-Proofing Your Business From The Inevitable Online Reputation Attack

If your business hasn't yet been hit with an online reputation attack, chances are it will be. Columnist Chris Silver Smith has tips on how to proactively prepare to help reduce the seriousness of an attack.

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10 Best Practices For Digital Ad Breakthrough

With the overflow of content available today, how do you get viewers' attention? Columnist Peter Minnium offers up his advice on how to break through the noise.

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MarTech Today: AdTheorent’s Attribution Service, Location Data For Addressable TV & Fixing “Permanently Closed”

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System Feb 25, 2016 by Barry Levine Called Barometric, the service...

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