Reasons why not to buy a shiny new thing

Before you take the plunge, really think about if you can actually enable the new tech to its full potential.

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Why Predictability is More Important than Speed in Agile Marketing

For newer agile marketing teams, it’s not all about racing to the finish line.

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Using AI to replace cookies with context

Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.

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How one CRM platform is helping drive the revenue cycle

Product development expedited based on COVID-related demand.

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How marketers can identify the right ABM vendor

Identify exact capabilities needed before vendor selection or renewing contract

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Salesforce signs agreement to acquire Slack

In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.

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1-800 Contacts doubles down on the digital customer experience

How 1-800 Contacts responded to record stay-at-home demand.

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