Tuesday, July 7, 2020

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign.

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Monday, July 6, 2020

Martech practitioners must leverage interdepartmental interactions

We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel.

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Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook’s handling of California user data might affect your business.

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Thursday, July 2, 2020

Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

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Create TikTok ads that convert by embracing the platform’s storytelling style

In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.

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Wednesday, July 1, 2020

CCPA enforcement starts now and most companies are ready

Unprepared for CCPA? Here is what you need to know and do — now.

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Facebook Ads boycott: What will be the measure of success?

Claiming the advertiser boycott as a success or failure likely won’t be clear cut.

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