Overcome your marketing challenges at MarTech

Join us April 15-17 in San Jose to learn from experts who have been where you are and are ready to share what it takes to succeed.

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YouTube kicked in $15 billion as Google ad revenues topped $134 billion in 2019

YouTube alone is slightly larger than the size of Amazon’s ad business.

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Lessons from 2019’s holiday email sending (hint: mobile dominated)

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals.

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TikTok 101: A primer for brands

How brands like Chipotle are connecting with made-for-TikTok content.

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Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data

The first-party data solution will become part of performance marketing agency Merkle.

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Check out Red Hat’s customer journey marketing stack

The overarching design is aligned with their customer journey: customers exploring change, committing to change, exploring solutions, and finally committing to a solution

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Amazon’s booming ad business grew by 40% in 2019

With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.

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